In historical events great men—so-called—are but labels serving to give a name to the event, and like labels they have the least possible connection with the event itself. Every action of theirs, that seems to them an act of their own free will, is in an historical sense not free at all, but in bondage to the whole course of previous history, and predestined from all eternity.
War and Peace
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benreedjohnson
Get some attributes or characteristics of a business you are interested in...lets say a shoe repair shop for example. List them (this will be rudimentary)
1) Located in an old barn
2) Only repairs on boots
3) Has two employees
4) Markets in newspaper
5) etc.
Then change the attributes to something original that may work better or that fits your personality or style.
1) Move location to a strip mall
2) Repairs all shoes and has orthotics
3) Hire 4 employees (all family for tax breaks)
4)etc.
This is another way to make something better. The very first thing I said when the iPod came out was...when can I put movies on it...I didn't have the resources and I figured they would eventually come out with one, but you get the idea!
A real life example:
What do you expect in a salon? Some nice lady to greet you, make an appointment and cut your hair. Here in Salt Lake another place took it to the extreme. It's called bikini cuts. You get where this is going. They are quickly spreading all acroos Utah and I'll bet they enter your town in the next decade. The waiting room is filled with massage chairs and big screen TV's. They definately cater to the male gender. No, I haven't been, nor will I ever (the whole topic is another can of ethical worms). It's used as an example. Maybe the shoes store will cater only to athletes or whatever, just another way to think about it!