There is a wide spectrum of financially successful people that I run into daily in my profession. However, just this week I met a developer that stood out in a way that relates to the previous comments. From our casual discussion I found out that his educational background was your typical MBA experience. However, what was most impressive was the way he used an interest in liberal arts to inspire and innovate his business decisions. He is extremely knowledgeable of the history of numerous civilizations. He also understands the socioeconomic evolutions that have taken place all over the globe at various times in history. I was amazed by the amount of specific knowledge he had of the evolving cultural ‘heart’ of urbanization and how it differs along ethnic and geographic lines. It was evident that he had studied, on his own, history, philosophy, and sociology. With this knowledge, he tries to place a culturally based building or space in every development, sometimes with his own money. Over the years he would adjust the type of cultural element according to the current evolutions of our society. He mentioned that the developments with the cultural ‘hearts’ consistently produce more profits and public popularity than others. He understood that if you learn from the past and develop based on failures and successes of history you will produce a situation that will thrive. While this may have cost his business at first, the long term benefits have catapulted his company to the forefront of high-end development. You have to know what the typical developer is like to truly appreciate how unique this person is. Most developers are concerned about the bottom line, and how easily, quickly, and cheaply they can maximize the bottom line (take a look at your local strip mall). This is what they learn in business school and in the field. While at risk of stereotyping, most developers don’t care what they are giving back to the community nor do they understand the opportunity they have to ‘change’ the world while making huge profits. This unique developer was able to draw on other fields of study to enhance his true passion. I think everyone can find this to be true to their profession and passions. I have found it to be true with my career in architecture. Sociology, psychology, history, literature, and many other “non-architectural� fields of study are just as crucial to my work as my architecture degrees. True knowledge is a general understanding of many fields of study and how they relate to each other, while true wisdom comes with experience in practicing the knowledge of many fields of study to maximize the your effectiveness in a particular task.