There are five basic factors to keep in mind when selling to women:
-A woman buys with both her head and her heart. She wants detailed information about product benefits and ingredients, and she is also looking for a pleasurable experience.
- Women respond to convenience.
The biggest complaint women have is that they never have enough time. Their responsibilities leave them feeling rushed and pressured a lot of their day. If you save them five minutes, they'll be singing your praise all day.
- Women can see right through any standard sales pitch.
- Women often buy from the periphery.
Starbucks is a perfect example of how to take advantage of this. Notice how their stores have CDs on the counter; the coffee company knows women like music but won't usually take the time to actively purchase any.
- Women care about whom they buy from.
They will pay up to 20 percent more for a product or visit a store if they feel that the business owner is trying to make the world or the community a better place.
If you sell to these characteristics and attend to a woman's style of buying you will do very well!
Reply
I will study and prepare myself and then some day my chance will come.
There are five basic factors to keep in mind when selling to women:
-A woman buys with both her head and her heart. She wants detailed information about product benefits and ingredients, and she is also looking for a pleasurable experience.
- Women respond to convenience.
The biggest complaint women have is that they never have enough time. Their responsibilities leave them feeling rushed and pressured a lot of their day. If you save them five minutes, they'll be singing your praise all day.
- Women can see right through any standard sales pitch.
- Women often buy from the periphery.
Starbucks is a perfect example of how to take advantage of this. Notice how their stores have CDs on the counter; the coffee company knows women like music but won't usually take the time to actively purchase any.
- Women care about whom they buy from.
They will pay up to 20 percent more for a product or visit a store if they feel that the business owner is trying to make the world or the community a better place.
If you sell to these characteristics and attend to a woman's style of buying you will do very well!